The screenshot below shows Fellman's average view duration, which doubled from January to April. ![]() Without realizing it, viewers were watching each video twice. That percentage climbed to almost 200% when he started looping his 3D Minecraft Shorts. Viewers used to watch nearly 100% of his content. That’s what animator Jake Fellman accomplished on his Shorts channel of 4.9 million subscribers. Read More: How to Get 4,000 Hours of Watch Time and Monetize Your Channel And if you create Shorts that loop – videos that have no discernable end or beginning – you can convince someone to watch twice, which doubles your Watch Time. This helps you penetrate the YouTube algorithm, which suggests videos with a high Watch Time to viewers. By posting quality Shorts, you can get close to a 100% view duration, on average. Read More: 4 Tips to Grow Your Channel With YouTube Shorts It’s easy to finish a video that’s only 20 or 30 seconds long. ![]() Shorts, which are vertical videos of less than a minute, are capable of holding viewers’ attention. Post some YouTube Shorts on your channel.We have two suggestions to increase your average view duration: Meeting or even crossing the 50% threshold means you’re doing something right on YouTube. It’s hard to get viewers to go any further than that.
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